Charm (Charmbracelet, Inc.) is a company that builds tools for the command line, under the tagline “We make the command line glamorous.” Its site groups its work into libraries and apps, and its blog presents the company as having spent five years building the groundwork for first-class terminal applications. Its founder is Christian Rocha.
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Charm’s libraries include Bubble Tea, Bubbles, Lip Gloss and Glamour, which it describes as tools it has been relentlessly building and refining, and Ultraviolet, a next-generation terminal UI toolkit it says brings advanced compositing and fast rendering. Its blog also points readers to Glow, another Charm tool, as a way to read its posts in the terminal.
In 2025 Charm brought Crush, a terminal-based AI coding agent built on its libraries, into the company, announcing it in Crush, Welcome Home with the line “We made the command line glamorous. Now we’re making it intelligent.” The company presents the terminal as the right interface for AI-powered development, and cites a community of over 150,000 GitHub stars and more than 11,000 GitHub followers.