Type: url
Original: https://developers.cyberagent.co.jp/blog/archives/61231/
Status: generated
Summary
The last post of CyberAgent’s 2025 developer Advent Calendar, in which a member of the company’s AI Driven Promotion Office describes spreading AI coding agents inside a large company by treating internal adoption as a go-to-market problem and creating attention outside the company first. The centrepiece is an external event, AI Code Agents Matsuri 2025 Winter (26 February 2025, Shibuya), and seven techniques behind it: cold direct messages to speakers, a broad speaker persona mix, investment in design, AI real-time translation, treating online viewers as the main audience, recruiting collaborators through a shared vision, and continuing to post in an internal Slack channel despite early silence. It reports over 200 attendees on site, over 1,300 online registrations and 20,863 YouTube views, the spin-off AI Agent User Group community, and roughly 1,000 active Cursor users across CyberAgent by the end of 2025.